Peter Durand

PopTech SI Fellows: Structure and Value Chain

In Business, Innovation, Pop!Tech, Social Innovation Fellows, Sustainability on October 16, 2010 at 9:40 pm

Joy Anderson, Structure of a Social Venture

Joy Anderson is president and founder of Criterion Ventures, a national firm that identifies, examines and solves system social problems by launching social ventures. A former school teacher and “accidental entrepreneur”, Joy’s mission is to incubate and scale ventures that build a better world.

Using the metaphor of the “meatball sandwich”, Joy shared her philosophy and methodology for building firms that change business landscapes.

Joy Anderson, Structure of a Social Venture


Anderson spent the afternoon exploring the diversity, terminology and implications of structure. Whether a for-profit corporation, a non-profit, or hybrid, the structure of your organization determines relationships.

In seeking to attract customers, partners, donors or employees, Joy recommends that we “insure that the invitations are authentic, recognizing that these interactions form the basis of the brand experience. We execute through a web of relationships via informal and transient economic relationships such as bartering. We build trust quickly and play with a sense of openness and fairness.”

Inviting can be branding, business development, sales, marketing, customer care, and partner development.

Joy Anderson, Structure of a Social Venture
Peter, Ben and Kel

Peter Durand of Alphachimp, Brian Elliot of Friend Factor, and Kel Sheppey of Wild4Life.
Joy Anderson, Structure of a Social Venture

Criterion Ventures tool for auditing scenarios around structure, branding, value and effectiveness.

Value Chain
Jim Koch, Value Chain Analysis

Jim Koch, Founding Director of the Center for Science, Technology and Society and the Global Social Benefit Incubator, empowers social entrepreneurs to overcome barriers to scale and impact.

His work with the SI Fellows involved a Value Chain Analysis to determine the unique activities, both primary activities and support activities, of each social venture. Where does revenue come from? What partnerships generate “value” in terms of knowledge, skills, access to markets or capital, technology, research, or mentorship.

In the end, the sustainability and impact of a social venture will be determined by the ratio of cost to outcomes.


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