Joseph Coughlin, MIT’s AgeLab

Aging is not about “Them” it is about “Us”. Aging is a proxy for living. Because if you are alive, you are getting older. This video smacks us in the face with the fact that we are going to age-out faster than our parent did when it comes to technology.

Director, Age Lab, Massachusetts Institute of Technology Coughlin is founder and Director of the Massachusetts Institute of Technology AgeLab – the first multi-disciplinary research program sponsored by government and business to understand the behavior of the 45+ population as decision-makers, consumers, patients, caregivers, advisors and technology users.