For the past five years, Beth Kanter ( http://bethkanter.org ) has been teaching social media workshops for nonprofits and lately doing deeper dives on the techniques of listening both for nonprofits and in her role as Visiting Scholar in Residence at the Packard Foundation.
She lead the SI Fellows through a few exercises designed to draw out the continuum of opinions–and fears–of how to use social media as an element of overall strategy. More of Beth’s writings and presentations can be found on her wiki portfolio.
Listening for Nonprofits in a Connected World
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Thanks so much for sharing the slides on listening. Here’s a case study and some tips
http://www.briansolis.com/2009/08/listening-literacy-for-nonprofits%E2%80%A8/